Monday 11 January 2016

How important is responsive website design today?

Well, let's put your question in context.

How many people today use cell phones to check their e-mail, pay their bills, and navigate the web? Something approaching 91% if not higher in the US.

So if more people today use cell phones to get online then have laptops or PCs it should stand to reason that you'd want a website that would work on such devices wouldn't it? This is called responsive design.

And yet, statistically, most small business owners do not have responsive websites. It's not their fault. In most cases they get suckered into trying to get websites for free, or going with some dropout selling recycled templates out of a coffee shop for the cost of a meal out. The business owner thinks they're getting a great bargain...until six months later they realize they spent that little bit of money on an online brochure that most people can't read using their cell phones.

So to answer your question very directly, responsive design in professional level website design is vital if your site is going to be found and used by modern consumers, and anyone who tells you anything to the contrary is just flat wrong. It would be like performing a root canal with paperclips and tacks over modern dental tools or trying to build a car using tin cans and wooden wheels. Responsive design means the website "responds" to changing monitor sizes, i.e. mobile devices of all kinds. If everybody on earth now uses cell phones to access the internet and every company in the world wants their sites to work on mobile you'd be a fool not to care about responsive design and let it go unnecessarily.

At Sudden Impact, we build every website first for mobile, and make them "backward compatible" that is, they work on laptops and PCs after we test them out first on mobile. And that's just because we believe in doing things right the first time and not doing cheap hackwork.

How can you tell if a site is responsive? Easy! Go to the big "X" in the upper right hand corner of the browser window. Next to that "X" is a box within a box icon. Click on it and use it shrink and enlarge the browser window. If the site you're looking at can adapt in front of your eyes to the changing screen window sizes, it's responsive. If it remains static or "stuck" then it ain't modern and most modern consumers out there using cell phones won't waste their time trying to figure out why some clunky old site won't work correctly when they can just go to Amazon or Google and get it done without the drama.

When so many people (I mean, really, just go to any mall in America and just sit there for ten minutes, or any high school, any college, any food court, any bus station, any public library) have cell phones with browsers and internet capability, any business owner who does not make sure they are getting a fully responsive site (with SEO, too, and social media integration while we're at it) is wasting time, money, and emotional energy.

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